Entrepreneur Julian Riedelsheimer
“My parents first thought it’s a rather daft idea“
INDIVIDUAL DESIGN CONCEPTS
Having worked for various start-ups, it was finally time in 2014. Together with Frank Stegert, whom he met at TUM in the Manage&More Programme, Julian Riedelsheimer had the idea for his own business: “A common friend of ours had moved to Frankfurt. When Frank went to visit him after some time, his flat was still almost empty. The problem: he neither had the time nor the skill to furnish his home. Shortly after, the concept for 99chairs was ready: to be the supporting intermediary between customer and furniture supplier. Based on personal taste and budget 99chairs puts together an individual design concept to furnish the customer’s flat. If it is to his or her taste, the furniture will be ordered directly by 99chairs.
The young entrepreneur admits openly that starting a business is not always smooth sailing. “You are doing something completely new and every situation you encounter has never been there before. There is little to guide you or that serves an an example.” Even though the experience he gained as an employee at other start-ups is valuable, the perspective of being an entrepreneur is a very different one. “For me it is very challenging to cope with the staff growth. By now we have 50 full-time employees and the number continuously increases”, Munich-born Julian Riedelsheimer tells us.
When tackling his tasks, the young man draws from his optimistic nature – and additionally works with a coach. “With him I reflect on myself a lot. Being the founder of a start-up, it is tremendously important to have a positive attitude, to be stable and to believe in the idea.” Someone who is constantly in doubt whether they are good enough, does not stand a chance. “Self-confidence and a portion of poise are the main ingredients when facing the pressure that inevitably comes up every now and then.”
THE BEST DECISION
Julian, who is half French, receives tailwinds mainly from other founders. Friends and family on the other hand have sometimes been sceptical. “Some mates sometimes poked fun at my start-up and my parents thought it’s a stupid idea”, Julian Riedelsheimer laughs. “Despite that they have always trusted me and initially also lend money to me. Today they are very proud of me. Also my friends have lost their initial scepticism.” For the ambitious Berliner-by-choice it is very clear that “starting a business was one of the best decisions of my life”.
Bachelor Information System 2011
Julian Riedelsheimer, who was born in Munich and has French roots, has always been an aesthete. “Even as a student with a limited budget it was important to me that my flat was furnished beautifully.” Together with Frank Stegert (Bachelor TUM-BWL 2012) he founded 99chairs in 2014, a professional furnishing and interior design service. In its “30 under 30” list, Forbes rates Riedelsheimer as one of Europe’s most promising young entrepreneurs. Even though Julian Riedelsheimer’s flat in Berlin is already very stylish he says: “I would love to refurbish and redesign every day because I constantly get new ideas based on the furniture and designs I deal with on a daily basis.“